PCL’s image has been given a top flight makeover to reflect the company’s recent development and strategy for the future.
The start of the new brand’s journey was marked with an internal celebration, with 8 staff winning a helicopter flight prize.
The new logo, packaging and website is being integrated into the business over the coming months.
The clean, corporate design mirrors PCL’s reputation as a professional, innovative and dynamic company with a sound manufacturing base.
Simon Shorter, Director PCL, said: “We had a fantastic day and the new design was extremely well received by all of the personnel who have worked hard over the last five years to strengthen PCL’s global leadership in tyre inflation equipment and services, and establish the company as a leading provider of pneumatic products.
“Our launch day was the ideal opportunity to celebrate and showcase the enhanced image that will take us to the next level.”
PCL’s success has been achieved through the development of a strong range of new products, including the electronic tyre inflation ranges and the air tool and air treatment ranges.
This comprehensive portfolio is backed up by the expansion of international businesses, with offices opened in Malaysia, the USA and India – along with revamped distribution and support services worldwide.
Ian McCreadie, Managing Director PCL, said: “Our branding has been transformed into one which represents PCL’s world expertise, the leading position we have achieved, and our ambition to continue to beat customer expectations.
“We will continue to expand globally, providing first-class, reliable and cost effective products for tyre inflation and pneumatics, with localised service whatever your location. However, we remain committed to our roots and will continue to manufacture our “Made in Sheffield” products in the UK.
“Wherever our customers are, our new image will drive home the message that PCL is always the first choice for tyre inflation and pneumatics.”
The PCL corporate brand will be used for all Pneumatics and Tyre Inflation products, standardised across the range and all geographies, as the brand becomes synonymous with the best value, quality and performance range available to all international distributors.
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