PCL’s joint venture in India – PCL-Sumo – has announced the appointment of Uday Bhaskar as its new Chief Executive Officer.

He will lead the highly-skilled Mumbai-based team providing an expert sales and support service for PCL’s tyre inflation and pneumatic products on the Indian marketplace.

The alliance of PCL and Sumo Hi-Tech Marketing Pvt Ltd. has allowed Indian customers instant local access to a vast resource of experience, products, local training and international support, all delivered with an in-depth knowledge of the Indian market.

Uday who has led technology and start up companies in the recent past comes with extensive experience in sales and distribution in India and overseas . He will use his deep understanding of the Indian market to build upon the solid foundations already in place to ensure that PCL-Sumo achieves its full growth potential in India.

The full PCL range of high quality products, all globally recognised for quality and reliability, are now available in India for: petrol forecourt; tyreshop; garage; automotive; transportation (road and aviation); and industrial applications.

This includes the leading ACCURA range of electronic tyre inflation products as well as the high quality and extensive mechanical range.

Ian McCreadie, Managing Director of PCL, said: “Uday has taken over the reigns from Saillesh Gupta, who did an excellent job for us in establishing the Joint Venture Company in Mumbai, and whom we wish all the success in the future.

“As his successor, Uday’s immediate task will be to fully resource and recruit a national sales organisation, fully supported by the team in Sheffield and Sumo Hi-Tech. We are pleased to welcome Uday to the company and believe he will be a huge asset in our bid to expand our business in India.”

He added: “These are exciting times for PCL; India being just one of a number of developments which continue to strengthen the company and ensure that PCL remains the best company for tyre inflation and pneumatics products in the world.”